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DESIGN BRIEF

CREATING AN ALIGNED, CLEAN, PRODUCT LINE:

CONTEMPCO WAS COMMISSIONED BY BUDDHA HEMP TO CREATE A HARMONIOUS PRODUCT LINE THAT IS ALIGNED WITH THE BRAND VISION AND BELIEFS. OUR APPROACH TO PACKAGING DESIGN IS ALWAYS VERY METICULOUS BECAUSE YOUR PACKAGE IS THE FIRST INTERACTION YOUR BUYERS HAVE WITH YOUR BRAND AND WE WANT THIS EXPERIENCE TO BE EXCELLENT. WE ALSO BELIEVE IN REFLECTING THE HOLISTIC APPROACH OF THE PRODUCTS TO THE PACKAGES BY CREATING CLEAR MESSAGING AS WELL AS USING SIMPLE MATERIALS.

AS THE WORLD MOVES TOWARDS A HIGHER LEVEL OF CONSCIOUSNESS, THESE HEALTH PRODUCTS ARE COME AS PRIORITY.THE FOUNDER OF BUDDHA HEMP, ASKED US TO TAKE OVER THE CREATIVE SIDE OF THE BUSINESS AND HELP THEM DEVELOP THE BRAND. WE DESIGNED AND DEVELOPED THE WHOLE LINE OF THEIR HEMP PRODUCTS. 

PROJECT OUTLINE

BUDDHA HEMP

CONCEPT WORK

SYSTEM DESIGN

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DESIGN

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CONCEPT

NATURE INSPIRED. PLANT BASED PRODUCTS SHOULD STAY CLEAN AS WHERE THEY COME FROM. STICK TO THEIR ROOTS: EARTHY, GREEN, AND NATURALLY PERFECT.

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DESIGN

NATURE INSPIRED. PLANT BASED PRODUCTS SHOULD STAY CLEAN AS WHERE THEY COME FROM. STICK TO THEIR ROOTS: EARTHY, GREEN, AND NATURALLY PERFECT.

DESIGN INSIGHTS

 

WE WANTED TO CREATE A CLEAN PRODUCT LINE THAT BUILT A TRUST RELATIONSHIP BETWEEN THE CONSUMERS AND THE PRODUCT, AS WELL AS HELP THE BUYERS PICK THE RIGHT PRODUCT FOR THEMSELVES.

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TEST RUN

WE ALSO WANTED TO CREATE A TEST PRODUCT LINE TO COLLECT FEEDBACK FROM CONSUMERS. FOR THAT, WE CHOSE MINI DROPPERS AND PLACED THEM IN FOLDED CARDBOARDS WITH SOME PRODUCT EXPLANATIONS.

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PLANT-BASED

 

AT BUDDHA HEMP, WE ARE CATALYSTS FOR PLANT BASED
WELLNESS THROUGH NATURE’S WONDERS. WE ACCEPT THE CYCLE OF LIFE BY EMBRACING A HOLISTIC AND BALANCED APPROACH TO IT. WE BELIEVE FINDING JOY AND FREEDOM AS WE CONNECT TO A HARMONIOUS, BALANCED AND AUTHENTIC LIFE THROUGH HOLISTIC APPROACH THE BODY HAS AN INCREDIBLE ABILITY TO HEAL WHEN IT’S GIVEN THE THINGS IT NEEDS. ENJOY OUR MINDFULLY SELECTED AND ETHICALLY GROWN+SOURCED INGREDIENTS TO MAKE YOUR MIND +BODY FEEL GOOD.

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WE WANT TO BE BOLD BUT IN A FASHIONABLE, SIMPLE WAY. THEREFOR WE WANTED TO PICK A FONT THAT PEOPLE CAN GET A SENSE OF QUALITY/MODERN VIBE AS WELL AS SENSE OF PROFESSIONALISM WITHOUT SCARING PEOPLE OFF.

COLOR SCALE

 

WE BELIEVE THAT THE PACKAGE SHOULD HIGHLIGHT THE NATURAL ASPECT OF THE PRODUCT. WE WILL BE USING OTHER COLORS TO MATCH ENERGIES AND MOODS DEPENDING ON THE PRODUCT FUNCTIONALITIES.

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SOCIAL MEDIA

WE CREATED A SOCIAL MEDIA STRATEGY AS WELL AS WE RAN ALL CONTENT AND EXECUTION FOR THE CLIENT.