WAREHOUSE SIGNAGE
BRIEF
BODUM IS ONE OF THE WORLD’S TOP DESIGN HOUSES WITH THEIR FRENCH PRESSES AT EVERY STARBUCKS. PETER BODUM COMMISIONED US TO WORK ON THEIR NEW WAREHOUSE’S SIGNAGES. THEY WERE WILLING TO STAY LOYAL TO THE BRAND IMAGE AND CREATE SOMETHING SIMPLE LIKE APPLE. BUT AT THE SAME TIME THEY WANTED TO TRY SOMETHING PLAYFUL. ANOTHER INSPIRATION THAT CAME FROM THEM WAS THE ARROW CON ON AMAZON . COM.
PROJECT OUTLINE
BODUM
WAREHOUSE
SIGNAGE
CONCEPT WORK
TYPOGRAPHY
DESIGN
DESIGN ROUND 1:
THEN WE STARTED DRESSING THE LETTERS WITH THESE PRODUCT PIECES.
WE STARTED PLAYING AROUND BODUM’S BEST SELLING ITEMS. SO WE PICKED THEIR COFFEE PRESS, TEA MAKER AND THE TOASTER WHICH WERE THE TOP 3 ITEMS ON THE WEBSITE.
DESIGN ROUND 1:
WE CONTINUED TO TO EXPLORE PLAYFUL OPTIONS FOR THE BODUM . COM THROUGH THEIR TOP SELLING PRODUCTS.
WE WANTED TO IMAGINE THESE PRODUCTS LIVE ON THE FACADE OF THE WAREHOUSE. SEE THE RENDERING ABOVE
DESIGN ROUND 1:
THEN WE WANTED TO GO FOR SOMETHING REALLY SIMPLE. ELEGANT. MODERN.
DESIGN MEME:
- CLASSIC BOX LOGO IN RED
- TRANSLUCENT ACRYLIC DIFFUSE (LIGHT BOX)
- UPPER LEFT POSITIONING SIMILAR TO PACKAGING
DESIGN ROUND 2:
THEN WE WANTED TO GO FOR SOMETHING REALLY SIMPLE. ELEGANT. MODERN.
DESIGN MEME:
- SIMPLE CLASSIC LOGO IN WHITE (FLOATING) WITH “.com” - TRANSLUCENT
ACRYLIC DIFFUSE (LIGHT BOX)
- OFFSET RIGHT POSITIONING
- “.com” FONT IN AVENIR BOOK
- ACCENTED WITH ‘DOT’ PATTERN USED IN PRODUCTS
- DOTS CAN BE LIT
DESIGN ROUND 2:
THEN WE WANTED TO GO FOR SOMETHING REALLY SIMPLE. ELEGANT. MODERN.
DESIGN MEME:
- SIMPLE CLASSIC LOGO IN WHITE (FLOATING) WITH “com”
-TRANSLUCENT ACRYLIC DIFFUSE (LIGHT BOX)
- UPPER RIGHT CORNER POSITIONING
- “.com” FONT IN AVENIR BOOK
- DOT IN RED TO EMPHASISE NEW LOGO
- DOT IS FROM THE CHAMBORD FRENCH PRESS TOPPER
- SILHOUETTE OF FRENCH PRESS CAN BE CONSTRUCTED FROM ACRYLIC SHEET
TO BE BACK LIT OR JUST SOLID ( DEPENDING ON BRIGHTNESS)
DESIGN ROUND 2:
THEN WE WANTED TO GO FOR SOMETHING REALLY SIMPLE. ELEGANT. MODERN.
DESIGN MEME:
- SIMPLE CLASSIC LOGO IN WHITE (FLOATING) WITH “.com”
- TRANSLUCENT ACRYLIC DIFFUSE (LIGHT BOX)
- UPPER RIGHT CORNER POSITIONING
- “.com” FONT IN AVENIR BOOK
DESIGN ROUND 3:
FINALLY THE DECISION WAS MADE. THE CLIENT WANTED TO JUST REGISTER THE BODUM.COM WITH THE SAME FONT AS THE ICONIC BODUM LOGO FONT. SO WE HELPED THEM WITH REGISTERING FOR TRADEMARK FOR THE NEW CLASSO BODUM.COM LOGO
