For the Launch of the Estee Lauder's Le Rouge, we worked on an experiential concept in Istanbul. In order to touch the women that they were targeting we suggested that we interact with them at a mutual point; which was the obsession over taking care of themselves. So we decided to give every woman something they could take with them to the gym/office/their car: a red juice. This way even after leaving the store, we would have them carry something symbolic to Estee Lauder, and keep reminding them about this new product.

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