Good and Bed was initially a brand from Colombia. When the family wanted to bring the brand (at that time the brand was called Victoriana) we worked on adapting the brand into the New York market, and create a modern look.
As a result we created everything from scratch : the brand , logo, packages, vision, image etc.
The instagram we visioned for the brand was a brand that was not just selling sheets, but also a healthy life style. There for, we aimed to talk to the target by creating a conversation with them, engage and interact with everyone the brand targeted.