At ContempCo we believe in the magic of connecting the right dots. When FOX Networks came to us to ask for help with the marketing campaign for their PRISON BREAK’s Season 5, we had to come up with a smart project.
Goal was to interact with already existing audience as well as gain new followers to the tv series. Since PRISON BREAK inspired a lot of people in the sense of “fitness” , we decided to gather people for a challenge 2 months before summer.
Then we went to the top fitness chain in Turkey and asked them to support us with the challenge.
We came up with a 3 month challenge so that MACs would launch a special class for the PRISON BREAK and have people join the classes every week. we expanded the challenge on social media as well and asked for non MAC members to join as well.