WE WORKED WITH A COLOMBIAN FAMILY, TO BRING THEIR HOME TEXTILE EXPERTISE TO NY AND CREATE A BRAND AROUND SLEEP EXPERIENCE. THE ENTIRE PROCESS FROM SCRATCH WAS DONE BY OUR TEAM TOGETHER WITH OUR PROJECT PARTNERS.  THIS PROJECT INCLUDES BRANDING, PACKAGING DESIGN, WEB SITE DESIGN AND SOCIAL MEDIA STRATEGY.

PROJECT OUTLINE

BRANDING

GOOD&BED

PACKAGING DESIGN

WEBSITE

DESIGN

SOCIAL

MEDIA

STRATEGY

THE NAME

EVERY BODY WANTS TO BE GOOD IN BED. AS WE WERE THINKING AROUND THE NAME, WE WANTED IT TO BE EVERYTHING GOOD ABOUT BED/ GOOD IN BED . THEN WE STARTED BRAINSTORMING AROUND NAMES. AFTER 150 NAMES, WE CAME DOWN TO GOOD AND BED. WHEN WE PRESENTED THIS TO THE CLIENT, WE TOLD THEM TO “SLEEP ON IT”. IT THEN BECAME OUR TAGLINE!

WE WORKED WITH A COLOMBIAN FAMILY, TO BRING THEIR HOME TEXTILE EXPERTISE TO NY AND CREATE A BRAND AROUND SLEEP EXPERIENCE. THE ENTIRE PROCESS FROM SCRATCH WAS DONE BY OUR TEAM TOGETHER WITH OUR PROJECT PARTNERS.  THIS PROJECT INCLUDES BRANDING, PACKAGING DESIGN, WEB SITE DESIGN AND SOCIAL MEDIA STRATEGY.

C  O  N  T  E  M  P  O  R  A  R  Y    (  I  N  N  O  V  A  T  I  O  N  )     C  O  M  P  A  N  Y

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