COLLABORATION WITH EXPERTS IN HOME TEXTILES FACILITATED THE LAUNCH OF A NEW YORK-BASED BRAND CENTERED ON IMPROVING THE SLEEP EXPERIENCE. THIS COMPREHENSIVE PROJECT WAS MANAGED JOINTLY BY THE TEAM AND ITS PROJECT PARTNERS, ENCOMPASSING VARIOUS ASPECTS INCLUDING BRANDING, PACKAGING DESIGN, WEBSITE DESIGN, AND THE DEVELOPMENT OF A SOCIAL MEDIA STRATEGY.
PROJECT OUTLINE
BRANDING
GOOD&BED
PACKAGING DESIGN
WEBSITE
DESIGN
SOCIAL
MEDIA
STRATEGY
THE NAME
EVERY BODY WANTS TO BE GOOD IN BED. AS WE WERE THINKING AROUND THE NAME, WE WANTED IT TO BE EVERYTHING GOOD ABOUT BED/ GOOD IN BED . THEN WE STARTED BRAINSTORMING AROUND NAMES. AFTER 150 NAMES, WE CAME DOWN TO GOOD AND BED. WHEN WE PRESENTED THIS TO THE CLIENT, WE TOLD THEM TO “SLEEP ON IT”. IT THEN BECAME OUR TAGLINE!
.jpg)
WE WORKED WITH A COLOMBIAN FAMILY, TO BRING THEIR HOME TEXTILE EXPERTISE TO NY AND CREATE A BRAND AROUND SLEEP EXPERIENCE. THE ENTIRE PROCESS FROM SCRATCH WAS DONE BY OUR TEAM TOGETHER WITH OUR PROJECT PARTNERS. THIS PROJECT INCLUDES BRANDING, PACKAGING DESIGN, WEB SITE DESIGN AND SOCIAL MEDIA STRATEGY.
