REDEFINING LUXURY IN THE TURKISH RIVIERA.
ENVISIONED BY IAN SCHRAGER AND MARRIOTT INTERNATIONAL, EDITION IS A PERSONAL AND UNIQUE HOTEL EXPERIENCE.
CONTEMPCO WAS COMMISSIONED BY ONE OF THE LATEST EDITION HOTELS, THE BODRUM EDITION, TO DO THEIR SOCIAL MEDIA AS WELL AS OVERSEE AND HELP WITH CREATIVE STUFF.
IN THE BEGINNING OF THE SEASON OF 2019, OUR FOUNDER, CANSU OZGUL, WENT TO THE LAUNCH OF THE SEASON AND ENGAGED A LOT WITH THE HOTEL TEAM. AFTER A SHORT AND SWEET PERIOD OF TIME, SHE WAS OFFERED TO TAKE OVER THE CULTURE. AS THE DIRECTOR OF CULTURE, SHE CURATED EVENTS, WORKING ON ADAPTATION OF THE BRAND TO THE LOCAL CULTURE, AND DEVELOP NEW PARTNERSHIPS TO IMPROVE THE EXPERIENCE THERE.
OUR DAILY ROLES HAD BEEN, AND NOT LIMITED TO, INTERNAL COMMUNICATIONS, SOCIAL MEDIA, DESIGN, ADS, FOLLOWING ON PR ACTIVITIES AND WORKING HAND IN HAND WITH THE HOTEL'S PR TEAMS, AS WELL AS COOPERATE WITH DIFFERENT OUTLETS AND DEPARTMENTS OF THE HOTEL TO CONTRIBUTE TO THE OVERALL SUCCESS OF THE HOTEL.
WE ARE HONORED TO BE TAKING PLACE IN THE CREATIVE, CULTURAL, COMMUNAL SIDE OF THINGS OF THIS BEAUTIFUL VISIONARY BRAND.
PROJECT OUTLINE
EDITION HOTEL
CULTURE+ENTERTAINMENT PROGRAMMING
SOCIAL MEDIA MANAGEMENT
AND DESIGN
CREATIVE
400% GROWTH IN VISITORS
IN 3 DAYS
SOCIAL MEDIA
SOCIAL MEDIA
WE WERE ABLE TO INCREASE THE BODRUM EDITION
HOTEL’S INSTAGRAM FOLLOWING FROM 17K TO 31K IN
ONLY 3 MONTHS THROUGH VARIETY OF STRATEGIC
MOVES.
SOCIAL MEDIA
GROWTH AVERAGE (MONTHLY)
FOR A SUCCESSFUL BRAND: 6% -8%
TBE GROWTH IN 3 DAYS: %12
TBE MAY 2019 GROWTH: 19%
CULTURE + ENTERTAIMENT
CULTURE + ENTERTAIMENT
CONCLUSION
INCREASED AWARENESS AROUND THE
BODRUM EDITION
INCREASED PROFILE VISITS
INCREASED ENGAGEMENT
INCREASED REVENUE (SALES)
A LOT OF NEW CONTENT
CULTURE + ENTERTAIMENT
CULTURE + ENTERTAIMENT
