CREATIVE DIRECTION /
BRAND STRATEGY,
TRADE SHOW BOOTH DESIGN AND COLLATERALS, OTHER MARKETING MATERIALS,
NIX BIOSENSORS (VIA TENTHMTN AGENCY )
Nix (co-founded by Inga Stenta, Former Reebok US Marketing Lead and Meridith Cass) is the first biosensor to provide endurance athletes with personalized hydration intelligence — grounded in science, backed by data, and delivered in real time to support peak performance and wellbeing
PROJECT OVERVIEW
Our founder Cansu Ozgul was commissioned by Tenth Mountain as the creative lead when Nix came to them as they were gearing up to bring their product to market after months spent driving demand through pre-orders.
NIX was looking for a brand book that would establish their messaging and positioning strategy and set guidelines for their verbal and visual expression across their priority marketing channels. Their focus: establishing their big-picture vision, which is all about helping people understand their personal biology, while promoting their first product focused on helping athletes make sense of their sweat.
Our project partner, Tenth Mountain audited NIX’s existing branding and marketing efforts and team structure to identify the needs then as part of the positioning work, together (in partnership with our founder, creative director Cansu Ozgul) they developed a brand persona that served as a guide for the creation of Nix’s brand book — the “Cool Scientist.” From there, they took stock of everything from their one-liner and product copy to their existing iconography and photography, developing guidelines that created consistency across assets and aligned with their new persona. While the scope was not focused on content production, they designed and wrote copy for a number of “brand in use” examples with the goal of laying the groundwork for a strong product launch and guiding future team members.
Creative Director: Cansu Ozgul
CMO / Founder of TM: Dan Kashman
Art Director: Lisa Omore
Brand Strategist / Copywriter: Maddie Garber
Account Manager: Shelby Drake
Designer: Youssef Arj
Booth Mockups: Deniz Kutay
