CREATIVE DIRECTION /
Pet Releaf is the original plant-based pet health brand. Sustainably sourced in Colorado, certified USDA Organic, and awarded the NASC quality seal, Pet Releaf’s hemp-based solutions are developed by veterinarians to to help alleviate stress and discomfort and support overall wellness.
Our founder Cansu Ozgul was commissioned by Tenth Mountain as the creative lead for the Pet Releaf project.
Pet Releaf, a leading pet CBD brand, needed to scale growth in their e-commerce channels and expand its product line. When their largest retail customer wanted to increase their business, they hired Tenthmtn to refresh the entire brand, — overhauling everything from tone of voice and messaging to color palette and packaging. The company tasked the agency with rethinking and remaking every touchpoint from online to in-store.