FOR THE LAUNCH OF THE ESTEE LAUDER'S LE ROUGE, WE WORKED ON AN EXPERIENTIAL CONCEPT IN ISTANBUL. IN ORDER TO TOUCH THE WOMEN THAT THEY WERE TARGETING WE SUGGESTED THAT WE INTERACT WITH THEM AT A MUTUAL POINT; WHICH WAS THE OBSESSION OVER TAKING CARE OF THEMSELVES.

PROJECT OUTLINE

CONCEPT WORK

concept.png

ESTEE LAUDER

STORE

CONCEPT AND

EXPERIENCE

shoe-shop.png

DESIGN

sketch.png
Screen Shot 2020-01-18 at 23.53.26.png
Screen Shot 2020-01-18 at 23.53.33.png
Screen Shot 2020-01-18 at 23.53.17.png

WE DECIDED TO GIVE EVERY WOMAN SOMETHING THEY COULD TAKE WITH THEM TO THE GYM/OFFICE/THEIR CAR: A RED JUICE. THIS WAY EVEN AFTER LEAVING THE STORE, WE WOULD HAVE THEM CARRY SOMETHING SYMBOLIC TO ESTEE LAUDER, AND KEEP REMINDING THEM ABOUT THIS NEW PRODUCT.