FIT:MATCH IS A MATCHING TECHNOLOGY PLATFORM THAT USES A POWERFUL PROPRIETARY AI FILTER TO MATCH SHOPPERS TO APPAREL PRODUCTS WHICH MEET THEIR FIT AND STYLE PROFILES BASED ON ACCURATE BIOMETRIC DATA AND PREFERENCES. CONTEMPCO HAS BEEN COMMISSIONED TO HELP THE COMPANY WITH THEIR FIRST POP UP STORE IN COLLABORATION WITH BROOKFIELD AT ONE OF THEIR MALLS IN HOUSTON. OUR ROLE HAS BEEN A VARIETY OF THINGS: BRANDING, DIGITAL MARKETING, STORE EXPERIENCE, UI , UX BOTH FOR CONSUMER AND WEBSITE, PARTNERSHIPS, FUNDRAISING HELP, INVESTOR DECKS, AND ALL OTHER CREATIVE EFFORTS.

FIT:MATCH COMBINES THE LATEST DATA SCIENCE AND 3D MEASUREMENT TECHNOLOGY TO CREATE A HIGHLY INTEGRATED ONLINE/OFFLINE APPAREL SHOPPING MATCH PLATFORM THAT DELIVERS A TRANSFORMATIVE RETAIL EXPERIENCE FOR SHOPPERS AND BRANDS. THE PROPRIETARY AI-POWERED TECHNOLOGY CALLED FITCH, MATCHES SHOPPERS WITH APPAREL PRODUCTS THAT FIT THEM BASED ON ACCURATE BIOMETRIC DATA AND PREFERENCES, AND HIDES THE ONES
THAT DON'T. THE FIRST-OF-ITS-KIND TECHNOLOGY INTEGRATION HAS BEEN ENGINEERED TO INCREASE SHOPPER RELEVANCE AND THEREFORE SALES CONVERSION, AS WELL AS DECREASE RETURNS. CONTEMPCO HAS BEEN IN CHARGE OF STORE EXPERIENCE, BRANDING, SOCIAL MEDIA MANAGEMENT, OVERSEE MARKETING AND PR, INFLUENCER MARKETING, ADS ET ALL AS THEIR CREATIVE AGENCY OF RECORD.

PROJECT OUTLINE

BRANDING

FITMATCH

SOCIAL MEDIA MANAGEMENT

AND DESIGN

OVERSEE

MARKETING

AND PR

INFLUENCER

MARKETING

AND ADS

STORE

CONCEPT AND

EXPERIENCE

NOT WHAT DOESN'T

AS AGENCY OF RECORD, CONTEMPCO’S RESPONSIBILITIES HAVE BEEN EVERYTHING USER FACING: UI, UX, WEB DESIGN, B2C MARKETING, INVESTOR DECK DESIGNS, BRAND PRESENTATION, B2B MARKETING, STORE CONCEPT, SOCIAL MEDIA

BRIEF

DESIGN

BOOTH DESIGN

01

02 STORE DESIGN | 01

DESIGN

SOCIAL MEDIA
STRATEGY
CONTENT CREATION
COMMUNITY MANAGEMENT
ENGAGEMENT
MONTHLY REPORTS
ADS

STORE RENDER

STORE DESIGN CONCEPT

AFTER THE FIRST POP UP IN HOUSTON, WE WORKED ON ELEVATING THE BRAND AND MAKE IT MORE ASPIRATIONAL. WHEN FIT:MATCH OFFICIALLY SIGNED A PARTNERSHIP WITH BROOKFIELD, WE STARTED WORKING ON THE CONCEPT DESIGNS OF THE NEXT POP UP STUDIOS. WE WERE INSPIRED BY THE AI TECHNOLOGY, ESPECIALLY WHEN PEOPLE WERE SCANNED AND THEIR AVATAR FORMED. WE WANTED TO KEEP A FINE BALANCE BETWEEN TECHNOLOGY AND FASHION IN THE MEAN TIME.