PEPSI PROJECT 1

CONTEMPCO AS REPRESENTATIVE AGENCT OF IMAGINITY IN NY.

CREATING A DESIGN FOR THE GONDOLA “SNACKS”, SEGMENTING THE GONDOLA (INCLUDING ALL MANUFACTURERS) AND COMMUNICATING DIFFERENT POINTS OF CONSUMPTION:

1) HAPPY & SOCIAL

2) NATURAL

3) WORK / SCHOOL

CONCEPT 1

GÓNDOLA SNACKS

SOCIAL + FUN

HAVING PROPER MERCHANDISING TO EACH OF THESE MOMENTS, MAKING THE CONSUMER IS ATTRACTED TO STRAIGHT AND UNDERSTAND WHAT THE MESSAGE IS AND WHAT IS THE APPROPRIATE CATEGORY FOR WHAT YOU’RE LOOKING FOR. WE SEEK TO INCREASE THE FREQUENCY OF SNACK CONSUMPTION, GIVING CONSUMERS MORE OPTIONS WITH THE PRODUCTS. SHOULD GENERATE PROPOSALS (NO MARK).

THIS CONCEPT WAS ENCOMPASSED TO FAMILY PACKAGES OF ALL CATEGORIES.

MUST BE ALLUDING TO FESTIVE MOMENTS, UNION, SHARING WITH FAMILY AND FRIENDS. THE IDEA IS TO COMMUNICATE THE VARIETY OF SITUATIONS.

SHARE AND ENJOY.

PROJECT OUTLINE

BRANDING

PEPSI

POS + PACKAGING

POS

PEPSI PROJECT 2

SOFIA VERGARA

CONTEMPCO COLLABORATES WITH THE BEST TEAMS TO DELIVER PREMIUM DESIGN. OUR PACKAGE DESIGN PARTNER DESIGNED A SPECIAL EDITION FULL-BODY LABEL TO BE RUN TOGETHER WITH SOFIA VERGARA’S PEPSI LIGHT ADVERTISING CAMPAIGN. IT HAD TO LOOK LIKE BEING PART OF THE SAME COMMUNICATION PLATFORM, EVEN THOUGH NO IMAGES FROM THE AD CAMPAIGN COULD BE USED.

PROJECT OUTLINE

PEPSI

CONCEPT WORK

STORE CONCEPT AND EXPERIENCE

DESIGN

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