PEPSI |PROJECT 1
CONTEMPCO AS REPRESENTATIVE AGENCT OF IMAGINITY IN NY.
CREATING A DESIGN FOR THE GONDOLA “SNACKS”, SEGMENTING THE GONDOLA (INCLUDING ALL MANUFACTURERS) AND COMMUNICATING DIFFERENT POINTS OF CONSUMPTION:
1) HAPPY & SOCIAL
2) NATURAL
3) WORK / SCHOOL
CONCEPT 1
GÓNDOLA SNACKS
SOCIAL + FUN
HAVING PROPER MERCHANDISING TO EACH OF THESE MOMENTS, MAKING THE CONSUMER IS ATTRACTED TO STRAIGHT AND UNDERSTAND WHAT THE MESSAGE IS AND WHAT IS THE APPROPRIATE CATEGORY FOR WHAT YOU’RE LOOKING FOR. WE SEEK TO INCREASE THE FREQUENCY OF SNACK CONSUMPTION, GIVING CONSUMERS MORE OPTIONS WITH THE PRODUCTS. SHOULD GENERATE PROPOSALS (NO MARK).
THIS CONCEPT WAS ENCOMPASSED TO FAMILY PACKAGES OF ALL CATEGORIES.
MUST BE ALLUDING TO FESTIVE MOMENTS, UNION, SHARING WITH FAMILY AND FRIENDS. THE IDEA IS TO COMMUNICATE THE VARIETY OF SITUATIONS.
SHARE AND ENJOY.
PROJECT OUTLINE
PEPSI
BRANDING
POS + PACKAGING
POS
