1)TYPE-A-KINDA CLIENT: BUILDING FROM SCRATCH
VISION CREATING: HOW I SEE ME, HOW I SEE YOU. I KNOW WHAT YOU ARE TELLING BY LOOKING AT YOU.
IDENTITY: IN THE SOCIAL JUNGLE OF HUMAN EXISTENCE, THERE IS NO FEELING OF BEING ALIVE WITHOUT A SENSE OF IDENTITY. ERIK ERIKSON. MY NAME, MY LOGO, MY WEB SIDE, MY CATALOG MY MY MY NEED A NAME? WANT A LOGO? WHAT ABOUT A WEBSITE? WE’LL CREATE THE PERFECT LOOK TO CLEARLY CONVEY WHO YOU ARE AND WHAT YOU DO.
MESSAGING: WE’LL HELP YOU FIND THE RIGHT TONE FOR YOUR TARGET AUDIENCE, THEN GUIDE YOU ON WHAT TO SAY AND HOW TO SAY IT. DEFINE WHAT YOUR BRAND STANDS FOR, ITS CORE VALUES AND TONE OF VOICE, AND THEN COMMUNICATE CONSISTENTLY IN THOSE TERMS
STRATEGY: WE’RE EXPERTS AT SEEING THE BIG PICTURE. DEPENDING ON YOUR NEEDS, WE’LL CRAFT AN EASY ROAD MAP FOR CREATING AND MANAGE ENGAGING CONTENT ACROSS ONLINE AND OFFLINE PLATFORMS. -
DIGITAL PRESENCE CONNECTED TO OFFLINE PRESENCE: PEOPLE TALK ABOUT THE AGE AND POSITIONING OF A BRAND, BUT HELL, IT'S NOT ABOUT THAT. THE GLOBAL LANGUAGE IS DIGITAL, AND WE NEED TO SPEAK THE LANGUAGE. ANGELA AHRENDTS.
OFFLINE - PARTNERSHIPS & EXPERIENCE DESIGN : WE LOVE TO IMAGINE BRANDS COMPLETE. TODAY IT IS ALL ABOUT THE EXPERIENCE. PEOPLE PAY MORE FOR THE EXPERIENCE THAN THE PRODUCT ITSELF. AS CONTEMPCO WE CRAFT FULL AMBIENCE AROUND OUR BRAND CLIENTS. IF IT IS A HOTEL CLIENT, WE LOVE TO CURATE THEIR PRODUCTS, DESIGN THEIR BREAKFAST BAGS, AND EVEN DECIDE ON HOW THE LOBBY SHOULD SMELL. WHERE AS IF IT IS A HOME FABRICS STORE, WE LOVE TO ADD ACCESSORIES TO THE STORE BY CHOOSING SOME UNIQUE PIECES TO GO WITH THEIR INITIAL PRODUCT. WE LOVE TO CONDUCT WORKOUT CLASSES AND TIE IT TO BRANDS WE WORK WITH, OR BRING A COOKING CLASS TO LIFE TO PRESENT THE COOKING WARE THAT OUR CLIENT SELLS. WITH CONTEMPCO ANY THING IS POSSIBLE.
POSITIONING: FORGET 'BRANDING' AND 'POSITIONING.' ONCE YOU UNDERSTAND CUSTOMER BEHAVIOR, EVERYTHING ELSE FALLS INTO PLACE.
SOCIAL MEDIA STRATEGY: TECHNOLOGY AND SOCIAL MEDIA HAVE BROUGHT POWER BACK TO THE PEOPLE. MARK MCKINNON
CONTENT CREATION: READING, WATCHING, SHARING ALL THAT WE DO. PEOPLE WANT TO SEE THE HEART SHAPE ON YOUR CAPPUCCINO IN THE MORNINGS. SHOW THEM THAT, TAG THE COFFEE SHOP, AND MOVE ON.