• Cansu Ozgul

Influencer Marketing

As we were listening to PixLee (Influencer Discovery & Management Platform)’s CEO,

Kyle Wong this week at a meeting, couple thoughts arose:

1) Influencer x Creator

What is the difference between an influencer and creator?

How influencers are creators? And how creators are influencers?

2) Influencer x Collabrator

How do you treat influencers as collaborators?

Here are couple questions to think about when conducting influencer marketing strategy:

- Define your influencer marketing strategy?

- Outline three objectives for your business?

- Detail your hotel operating principles?

- Specify your measurements for success?


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