As we were listening to PixLee (Influencer Discovery & Management Platform)’s CEO,
Kyle Wong this week at a meeting, couple thoughts arose:
1) Influencer x Creator
What is the difference between an influencer and creator?
How influencers are creators? And how creators are influencers?
2) Influencer x Collabrator
How do you treat influencers as collaborators?
Here are couple questions to think about when conducting influencer marketing strategy:
- Define your influencer marketing strategy?
- Outline three objectives for your business?
- Detail your hotel operating principles?
- Specify your measurements for success?